Looking at how online content has transformed modern media
How has the internet made media production more inclusive? - continue reading to find out.
The increase of online content has totally changed what is implied by the term mass media. Before, mass media adhered to a hierarchical design, using a top-down media design. Typically, a small group of professionals, such as newspaper writers or journalists, who would produce material for big audiences who primarily just consumed it. Nevertheless, nowadays, with the help of the internet, the face of media has seen significant change, making the consumption and ease of access of media much more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that individuals can create and share their own content, just as quickly as they can absorb it. Social media has permitted anyone to contribute to public conversations, instead of simply the significant media providers consequently as a result, mass media is no longer controlled by a couple of big voices. Rather, it is spread across countless user stories around the globe.
In the digital media landscape, what we see online is mainly chosen by algorithms which are formed by our online behaviours. Each social media platform uses its own automated system to suggest new material and suggest product that will interest the user. The types of media content examples that will be shown to a user is created to keep individuals engaged. The algorithms are designed to keep people stimulated by recommending and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be practical, it can limit the areas of media that people are subjected to, creating more segmentation and predisposition among users around social concerns. Those who are involved . in media development, like the founder of the fund that has stakes in Sky, for example, would acknowledge the impact of social media platforms in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created content in the media landscape.
In the present day, online platforms have made it substantially simpler for everybody to develop and distribute material. Formerly, developing material for a wide audience required access to a series of essential resources and funding. Presently, with the use of smartphones and typical digital technologies, digital media content examples such as short form videos, blog posts and podcasts can be quickly created with simply a few standard devices, in addition to reaching a massive audience, really quickly. This has opened the door for more diverse voices, specifically those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking platforms, suggesting that social media has produced a space for underrepresented neighborhoods to share their stories.